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Marketing

Ensuring the quality and user-friendliness of your website or app

Build, maintain, and regain trust.

I review websites and applications with a business leader’s eye for clarity, consistency, and efficiency. I navigate through the application, evaluate design, user guidance, and presentation across all devices, and assess whether the digital experience truly serves the business model.

I document technical and design weaknesses with precision and formulate well-founded recommendations for optimizing structure, language, and flow.

If desired, I implement these directly in the frontend or train the team to conduct quality control regularly, thoroughly, and efficiently on their own.

Playbook

01

Evaluating User-Friendliness

  • Analysis of the website or app across different devices (desktop, tablet, smartphone)
  • Assessment of navigation, readability, and content comprehensibility
  • Identification of unnecessary clicks and redundant steps
02

Ensuring Quality & Consistency

  • Review of UI elements for correct display and functionality
  • Verification of responsiveness, color contrasts, and text scaling
  • Review and, if necessary, localization of UI texts (DE/EN)
03

Recommendations & Implementation

  • Creation of a clear report with screenshots, justifications, and prioritization
  • Formulation of concrete suggestions for optimizing design and user guidance
  • Implementation of the most important adjustments directly in the frontend

Case studies

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